Independent Wrongness Advisory
Your Doing It All Wrong.
We advise leaders, organizations, and governments on mistakes they have already committed. Our findings are final. So are yours.
Independent wrongness advisory since 1970. That is approximately 57 years. Our firm predates most of the mistakes it currently bills for, and several it has planned.
Figures update continuously and mean nothing. Methodology available upon engagement. View the full Wrongness Index →
What We Do
Practice Areas
We do not simply tell you that your wrong. We measure it, certify it, operationalize it, and renew it annually.
Strategic Wrongness
Long-term planning for outcomes nobody defined. Multi-year roadmaps to destinations that do not exist.
Engage → Practice 02Artificial Intelligence Confusion
You purchased the tools before identifying the problem. We can help you document why.
Engage → Practice 03Digital Transformation
The transformation is complete. Nothing has improved. Phase two begins Monday.
Engage → Practice 04Executive Overconfidence
Confidence is not evidence. Ours is.
Engage → Practice 05Decision Reversal
We reverse decisions, including the decision to engage us. Reversal of the reversal is billed separately.
Engage → Practice 06Personal Wrongness
Enterprise-grade error analysis for your private life. You where wrong about the relationship, the purchase, and the haircut.
Engage →Who We Serve
Industries
Wrongness is sector-agnostic. So are we.
Client Instrument
The Wrongness Diagnostic™
A structured assessment of how wrong you currently are, benchmarked against executives who were also wrong, but with more conviction. Results include a printable certificate and an explanation of why you misunderstood the assessment.
Average completion time: 4 minutes. Average time spent disputing results: 3 weeks.
Client Outcomes
Results That Speak for Themselfs
Reduced decision clarity by 38% while increasing stakeholder alignment meetings by 240%.
Consolidated seven incompatible strategies into one larger incompatible strategy.
Became AI-first without identifying what the AI was for. Now exploring AI-only.
Client names withheld under our Mutual Deniability Program. Results not typical, or possible.
Proprietary Methodology
The W.R.O.N.G.® Framework
Five phases. Fully billable. Peer-reviewed by our own peers.
Witness
We observe the mistake you have already made. Observation is invoiced at the moment of eye contact.
Rationalize
We construct a defensible narrative in which the mistake was, at the time, the only reasonable option.
Operationalize
The mistake is embedded into standard procedure, ensuring consistency of error at scale.
Normalize
Stakeholders are aligned until the mistake is indistinguishable from strategy.
Grow
The mistake is expanded into adjacent markets. See also: our Crisis Creation practice.
The W.R.O.N.G.® Framework is supported by the Wrongness Maturity Model™, the Confidence Without Evidence Index™, and the Strategic Misalignment Matrix™. Diagrams available in the report you will not finish.