Research & Publications
Insights
The published output of 14,000 professionals who are certain. Forecasts, frameworks, and findings, released on a schedule we no longer control.
All publications complete our two-stage editorial review: approval, and approval of the approval. Original conclusions are escalated.
The Library
Selected Publications
Peer-reviewed by the peers who wrote them. Each piece has been read to completion by at least one member of the committee that assigned it.
Your AI Strategy Is Just Expensive Guessing
Our analysis of 400 enterprise AI programs found that 96% were procurement events described as strategies. The tools have arrived. The problem remains at large.
Read the Analysis → Research · 11 Min ReadWhy Your Perceived Success Is Actually Failure
A longitudinal study of executives who met every target, and what those targets where measuring. On review: nothing.
Review the Findings → Personal Wrongness · 10 Min Read10 Ways Your Reading This Wrong
You are misreading this summary right now. The full methodology documents nine additional failures, several of them retroactive.
Read It Wrong → Leadership · 12 Min ReadThe Art of Being Wrong Correctly
Incorrectness, performed to a professional standard, is indistinguishable from leadership. A practitioner framework for executives prepared to formalize the error.
Study the Form → Relationship Economics · 16 Min ReadSo, You Already Have a Wife…
The household is a market. The market has inefficiencies. We have identified them, priced them, and scheduled a review that neither party requested.
Review the Economics →Reading times are estimates. Comprehension times are unavailable. Archived editions of this firm are maintained in The Wrongness Archives.
Recurring Research Programs
Standing Publications
Five serial programs. Each is published quarterly, reviewed continuously, and cited internally by the departments it describes.
This Week in Wrong
A weekly digest of the world's most consequential errors, published four times a year. Both frequencies are correct.
Next issue: pending internal alignment
Framework Nobody Needed
Each issue introduces a proprietary framework, complete with acronym and matrix, to a problem that was fine.
Next issue: pending internal alignment
AI Mistake Tracker
A running census of enterprise AI deployments, indexed by distance from the original business case. Distances are increasing.
Next issue: pending internal alignment
Things That Should Have Been an Email
Longform coverage of meetings. Each installment runs longer than the meeting it documents, and is discussed in a follow-up meeting.
Next issue: pending internal alignment
The Wrongness 500
Our definitive ranking of the most confidently incorrect organizations on earth. Inclusion is involuntary. Removal is billable.
Next issue: pending internal alignment
Program schedules are maintained by the Office of Editorial Cadence, which meets quarterly to discuss why it did not meet.
Editorial Standards
How We Publish
Every YDIAW publication passes through our four-stage editorial pipeline: drafting, alignment, re-alignment, and the removal of anything actionable. New findings are checked against our archive to confirm they have been found before.
We do not issue corrections. A correction would imply an error, and errors are the product. Requests for clarification are treated as new engagements and billed at the heritage rate of $800/hour.
