Who We Serve
Wrongness is sector-agnostic. So are we. The firm maintains dedicated practices across the ten sectors below, each lead by a senior partner who has personally committed the mistakes your industry is committing now.
This directory is exhaustive. If your industry appears to be missing, refer to the final section, then to yourself.
Sectors 01–03
Every enterprise is now an AI enterprise, including several that are no longer enterprises. We advise organizations that deployed the intelligence first and are waiting for it to explain there strategy back to them. It has not, which our analysts consider a strong early signal.
Representative Engagement
Shortlisted 14 AI use cases for a global client. Zero were use cases. All 14 are in production.
Practice: AI Confusion →We serve strategy functions at every altitude, from the 30,000-foot view to the more senior 40,000-foot view. Our consultants specialize in multi-year plans whose principal deliverable is the following year's plan. Clients describe the work as directionally correct, in the wrong direction.
Representative Engagement
Unified nine competing strategies into one five-year vision, now entering year eight.
Your technology estate contains systems nobody owns, performing functions nobody requested, at a cost nobody will confirm. We document the estate and recommend a platform. The platform then joins the estate.
Representative Engagement
Migrated 60% of workloads to the cloud. The remaining 60% stay on premises.
Sectors 05–11
Our oldest practice, and the origin of the firm's methodology. We bring enterprise discipline to the domestic sector, where every stakeholder holds veto power and all decisions are re-opened at dinner. You already know who was right. Their right.
Representative Engagement
Independently confirmed a spouse's findings in full. The client requested a second opinion. It matched.
Research: Relationship Economics →Private clients receive the same rigor we extend to governments, at a scale their savings can nearly accommodate. We review the purchase, the haircut, and the relocation. Each was individually defensible; in sequence, catastrophic.
Representative Engagement
A private client reversed three of five major life decisions. The remaining three reversed themselves.
The meeting sector remains the world's largest producer of follow-up meetings. We embed within recurring calendar blocks to observe alignment forming and dissolving inside a single agenda item. Are consultants attend every session so that, technically, someone did.
Representative Engagement
Reduced a client's weekly meeting load from 34 hours to 34 hours, with materially improved sentiment.
We serve the presentation layer of the global economy: deck strategy, deck governance, and the executive summary of the executive summary. No decision has ever been located inside a slide. The search continues on slide 84.
Representative Engagement
Consolidated a client's 217 slides down to 340.
We support organizations across the full transformation lifecycle: announcement, renaming, and quiet abandonment. The transformation is complete when nothing has changed except what things are called.
Representative Engagement
Completed phase one of a three-phase transformation. Phases two through six are in planning.
Practice: Digital Transformation →A rapidly growing sector, particularly at the top. We advise organizations where the ratio of vice presidents to decisions has turned unfavorable to decisions. Titles have been conferred; accountability remains unassigned, consistent with the org chart.
Representative Engagement
A client with 41 vice presidents appointed a VP of Vice President Reduction. There are now 43.
Sector numbering follows our proprietary taxonomy and is correct.